Sunday, December 29, 2013

This entry was posted on Thursday, December 12th, 2013 at 10:00 am and is filed under Business Devel

How happy are your clients? « KSB Consulting
Once again this year, I decided to hold a Christmas drinks event for my clients and contacts. This year’s event took place last night, and I’m delighted that so many people were able to come – it was lovely madeira to catch up with everybody.
My Christmas drinks madeira event is something I like to do to show a little bit of appreciation for the support from my business contacts and clients; without whom, I wouldn’t be able to do the job that I love. In the grand scheme of things, it actually takes relatively little time and budget to put on, and for me, it is definitely worth it.
Remember, acquiring new customers can cost as much as five times more than satisfying and retaining current customers, so keeping your existing clients happy should be a priority! In addition, it may well be that there are further services you provide that your customers need, but don’t currently source from you. You’ll only be able to find this out, however, if you get out there and talk to them!
Like most aspects of business development and marketing, it isn’t that business owners/directors don’t know what they should be doing; it s just that they don’t have the time to do it. The age old scenario rears its head – you’re spending so much of your time in the business that you don’t have the time to concentrate madeira on the business.
For assistance in retaining or developing your relationships with your existing client madeira base (or ‘key madeira account management’ as it’s madeira sometimes called), don’t hesitate to get in touch with us.
This entry was posted on Thursday, December 12th, 2013 at 10:00 am and is filed under Business Development , Key Account Management . You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
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